Social Media Marketing Services
Structured, strategy-led social media marketing designed specifically for Zambian SMEs and growth-focused organisations. We help businesses build credibility, increase visibility, generate enquiries, stay consistent, and convert attention into revenue.
Our approach is practical, measurable, and aligned with your wider digital strategy - website, SEO, paid ads, email, and community engagement.
Customer Benefits
Visibility & Brand Awareness
Consistent presence, professional branded content, strategic hashtags, and optimised profiles for discovery.
Credibility & Trust
Thought leadership content, social proof via testimonials and case studies, and active audience engagement.
Lead Generation
Clear call-to-actions, funnel alignment with landing pages, DM enquiry management, and optional paid ad amplification.
Time & Resource Savings
No internal posting burden, structured content calendar, and professional graphic design all included.
Measurable Performance
Monthly analytics reports covering engagement, follower growth, content performance, and strategic recommendations.
Competitive Positioning & Market Authority
Jacana elevates your brand above the competition, positioning you as a professional, forward-thinking industry leader in the Zambian market.
Social Media Channels Included
Core Package Platforms
  • Facebook
  • Instagram
  • LinkedIn
  • X (formerly Twitter)
Optional Add-On Platforms
  • TikTok
  • YouTube (Shorts + Channel Management)
  • Google Business Profile
  • WhatsApp Business optimisation
Platform selection is tailored per client based on industry, target audience, B2B vs B2C focus, and geographic market - Lusaka, national, or regional.
Posting Cadence & Expectations
We focus on consistency over volume — quality always over quantity. Each package is designed to build sustainable momentum.
Starter Package
  • 3–4 posts per week per platform
  • Educational, promotional & engagement content
  • Brand storytelling & visual graphics
Growth Package
  • 4–5 posts per week
  • Short-form video (Reels / Shorts)
  • Occasional campaign pushes
  • Paid ad support
Premium Package
  • Daily posting (5–7 per week)
  • Short-form video strategy
  • Campaign launches
  • Sponsored content strategy
  • Advanced engagement management
What Clients Should Expect
Content Planning
Content calendar shared in advance with a monthly virtual planning session and approval process before publishing.
Professional Creative
Professional branded graphics and full copywriting included with every package.
Community Management
Active community management during business hours. We aim to build sustainable momentum - not viral spikes without structure.
Reporting & Analytics Included
Structured monthly reports - simple, visual, business-owner friendly, actionable, and delivered via PDF.
Core Metrics
Follower growth, reach & impressions, engagement rate, top-performing posts, click-throughs, and DM enquiries.
Business-Focused Metrics
Website traffic from social, lead form submissions, campaign performance, and cost-per-click (if ads running).
Strategic Insights
What worked, what underperformed, content recommendations, and next month's focus areas.
Optional Add-On Services
These services can be bundled for growth-focused clients seeking deeper impact.
Paid Social Advertising
Meta, LinkedIn, TikTok campaigns
Video Production
Professional video & photography
Influencer Partnerships
Collaboration & campaign management
Social Media Audit
Competitor analysis included
Community Building
Strategy & reputation management
Strategy Workshops
Content strategy & training sessions
Our Philosophy
Social media is not just "posting content". It is brand positioning, digital credibility, community building, lead generation, and revenue enablement.
At Jacana Websites & Marketing, we combine strategy, design, and analytics to ensure your social media works as a commercial asset - not just an online presence.
Pricing Plans
Transparent, structured investment options designed for Zambian SMEs at every stage of growth. Choose the package that fits your ambition.
ZMW-denominated pricing
Monthly retainers
No hidden fees
Tier 1
Starter: "Consistent Presence"
For small businesses that need structure and visibility. Ideal for retail, service businesses, and SMEs starting structured marketing.
What's Included
  • 3 posts per week (12–14 per month)
  • 2 platforms (e.g. Facebook + Instagram or LinkedIn)
  • Branded graphics & copywriting
  • Monthly content calendar
  • Basic hashtag strategy
  • Community management (comments only)
  • Monthly performance report
Reporting Includes
  • Reach & engagement rate
  • Follower growth
  • Top posts
  • Basic recommendations
Investment
ZMW 4,500 – 6,000 per month
Depending on platform mix and complexity.
Tier 2
Growth: "Lead & Engagement Focused"
For SMEs serious about growth and lead generation. Ideal for professional services, education, hospitality, real estate, and established SMEs.
What's Included
  • 4–5 posts per week (16–20 per month)
  • 3 platforms
  • 2–4 short-form videos (Reels/Shorts) per month
  • Branded design, strategic captions & CTAs
  • Community management (comments + DMs)
  • Monthly strategy call
  • Basic paid ad setup support (budget excluded)
Reporting Includes
  • Engagement rate, reach & impressions
  • Website traffic from social
  • Enquiries generated
  • Content performance & strategic insights
Investment
ZMW 7,500 – 10,000 per month
Tier 3
Premium: "Digital Growth Partner"
For ambitious brands wanting serious visibility and positioning. Ideal for high-growth SMEs, multi-location businesses, and established brands.
What's Included
  • 5–7 posts per week across 4 platforms
  • 6–8 short-form videos per month
  • Campaign planning & execution
  • Paid social ad management (1–2 campaigns)
  • Competitor benchmarking & influencer support
  • Advanced community & reputation management
  • Cross-channel integration (website + email + campaigns)
Reporting Includes
  • Full analytics dashboard
  • Conversion tracking & cost-per-lead
  • Campaign ROI analysis
  • Strategic roadmap for next quarter
Investment
ZMW 12,000 – 18,000 per month
Optional Add-Ons
Enhance any package with targeted add-on services for greater impact.
Paid Ad Management
3,500
Per month (ZMW)
Social Media Audit
2,500
Once-off (ZMW)
Google Business Setup
1,500
Once-off optimisation (ZMW)
Professional Photography
Project-based pricing
Video Production
Project-based pricing
Influencer Campaign Management
Custom quote
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